Directed the marketing campaign for the 1st Apple retail store in Mexico and led a team of Creatives and Producers who oversaw all marketing communications, while delivering a campaign relevant to the local market yet with a global look and feel. The campaign was inspired in the Mexican Trajineras, which are a motive of celebration for Mexico City residents.

Multiple deliverables were required to successfully announce the opening of the store and create awareness and excitement in the Mexican market. A barricade, vinyl on front of store, direct email, Apple website, social media, local newspapers, etc…