Spoon Design

Beijing, China. 2006

Holistic design solution for Caroline Deleens fashion designer brand (Mushi) in Beijing China.

The design was based on a black and white concept with red highlights and all elements were bespoke, all fixtures, lighting and even hangers were specifically designed. The central piece of  the store is a light column made out of fabric that changes to color red throughout the day.  All brand guidelines were created simultaneously with the design of this store.  

Design in collaboration with Eric Prigent.