Mexico 2008 -2013

Responsible for all Architecture, Space Planning, Visual Merchandising, Graphics and In Store Communications.

Localized US BestBuy retail format to Mexican market, including architecture, fixtures, interactive experiences and visual merchandising.

Developed and selected local manufacturers maintaining the brand look and feel while lowering costs.

Established and led all new store opening design process and refit - remodel process for Mexico. 

Managed and directed multiple external design, architectural, mechanical and structural firms for all store openings in Mexico.

Photo credits Bob Perzel.