Mexico City 2013

This design intended to renew the typical BestBuy bigbox design and evolve the standard design know in the US to a more customer centric / service oriented experience by changing the layout, signage, interactive experiences and material palette.

The intention was to create a whole new store design concept for BestBuy Mexico stores creating a new layout where customer service was at the center of the store and introducing new fixtures, more interactive experiences, internal navigational communications and different material pallet to give a more contemporary look and feel and better customer experience.

Modular Fixture System.

consisted of a three element design  that combines to create many configurations, given flexibility and taking advantage of stores with limited space.

Interactive Audio Experience.

Updated Audio experience to take advantage of new digital elements providing better customer experience.

Custom Light Fixtures.

This light fixture was created as a light box to attract customers and at the same time provides ideal lighting for products

Aerial Digital Signage

Way finding signage with digital display to upload relevant category content

TV Fixtures 

Reinterpreted TV merchandising to become more space efficient and visually attractive.